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If you’re running a small business and trying to grow online, here’s the truth: your customers are already on Meta—whether it’s Facebook, Instagram, Messenger, or WhatsApp. The question is: are you reaching them in a smart way, or are you boosting posts and praying for results? Because boosting isn’t a strategy. Boosting is throwing money into the digital void and hoping something sticks. The businesses winning today are the ones running Meta Ads campaigns—with real targeting